How and when was the brand born?
The brand emerged very naturally; we knew we wanted to create a fashion-related project together. We have been spending summers in the same town since we were little, so the brand reflects the excitement of summers by the sea and the feeling of a sunny siesta.
What is the brand's philosophy?
It's important for us to create a high-quality product while respecting principles that should be fundamental: people, craftsmanship, materials, and the planet.
What is it like to work with a friend like Sol Ferrandiz? What role does each of you have?
Working together is a lot of fun. Our favorite part is the initial process; we like to take a trip where we can find inspiration and shape our ideas. Last year, we were in Fuerteventura creating the summer 2022 collection, and this year, we were in Sri Lanka. We are already thinking about the next destination for the 2024 collection.
What role does sustainability play in the brand?
Most of Siestalsol's products are made in our small workshop in Lorca, Murcia. We opt for small production runs to avoid mass production and offer a special and unique product. Nevertheless, our intention is to continue improving through our packaging, fabrics, and production methods.
Can you tell us about any initial challenges you encountered that you didn't expect?
Perhaps our biggest challenge was launching the brand. We wanted to choose every detail as if it were the campaign of our lives, and financially, it was challenging because we didn't know where to cut costs.